With Windows 11, Microsoft didn’t just create a new operating system. They created a whole new way to feel about technology. One that’s open and free. Designed to give you peace of mind. To seamlessly keep you connected.
With the help of director Tarsem, we brought to life that new sense of freedom you get from Windows 11.
Starting with a launch :60, this global campaign lives on in everything from a complete social program to DOOH takeovers in major cities.
For over 20 years, Chick-fil-A has used cows to do their advertising for them. You know, eat them not us. We had the pleasure of working with director Dave Laden to give the bovines a campaign refresh. Complete with a somewhat subservient robot.
It’s the most wonderful time of the year – but it’s also the busiest. For the holiday’s, we helped Chick-fil-A deliver a new gift to people, the gift of time. By introducing a campaign centered around a two-minute animated film, an online experience, and a limited-time pop-up in New York City—we inspired people to give the gift of "Together Time".
For the Super Bowl, Dockers asked us to come up with a statement on the modern man. Two months later we were in field with 20 pantless men.
How far would you go for the perfect cup of coffee?
To help Nespresso relaunch its US Brand, we had George Clooney and a host of other famous faces travel through the movies on their way to garnering over 3 Billion impressions in the first week alone. It was also named one of AdWeek’s Top 10 commercials of the year.
The New York Lottery wanted to make a dramatic shift in tone. Instead of showing unrealistic millionaire fantasies, we asked how you'd spend the days, not the dollars.
We created a national holiday…for a cold and flu brand.
Quick Draw from the New York Lottery draws New Yorkers together in a fun way. Unfortunately for New Yorkers, there are a lot of ways people get drawn together that are the opposite of fun.
When people are sick, they talk about it. So we launched "Mr. Mucus Reads Sick Tweets".
It got a little awkward.
Everyone hates pre-roll ads. Especially Mr. Mucus. So we created pre-roll that begs you to skip our ads. The results were over 17 million views and a Google case study for best in class. And yes, we did this before Geico.
Tradicional is the Cuervo family's original handcrafted tequila dating back 219 years. "History in a Bottle" was created to showcase this enduring craftsmanship.
New York Lottery wanted people to know they had more ways to make the holidays wonderful. So we let some of our favorite ornaments spread the word.
The fans are strong at Subway. Star Wars fans, that is. During the launch of "The Force Awakens", we helped build a partnership between the largest fast food brand in the world, and the most iconic space-opera franchise this galaxy has ever seen.
We wanted to show that Verizon's competitors coverage maps were sparse, almost minimalist. So we hung them as art in a gallery and let the world tell us what they thought.
